How AppMagic aims to develop new platform features and expand global sales force in key markets

AppMagic’s CEO on raising $3m, market intelligence price wars, and ad revenue estimates

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Earlier this month, mobile market intelligence platform AppMagic raised $3 million in a Series A funding round, eight years after it was founded in 2016.

The firm provides mobile apps and games data such as revenue and download estimates, app rankings, global and regional market estimates, ad intelligence, live ops analysis, and more.

Its investment round comes just a few months after the market intelligence space saw a major shakeup in March, as the two market leaders merged with Sensor Tower acquiring its chief rival data.ai for an undisclosed fee.

“In previous years, I didn’t understand completely how exactly we can catch up to the market leaders, which were data.ai and Sensor Tower,” AppMagic founder and CEO Max Samorukov tells PocketGamer.biz.

“Just in the past year, I’ve finally realised how exactly we can work out such metrics as retention, DAU, organic rate split, and some others; session times, session lengths, and I learned how to get this data and how to accomplish all this work.

“So we just needed financial leverage for this.”

AppMagic doesn’t have an office, and instead its team is distributed globally. Most of its staff are based in Europe, but it aims to use its new resources to expand with dedicated sales teams in key markets in the US, China, South Korea and Japan. Funding will also go toward the research and development of new platform features.

Competitive opportunities

AppMagic faces a tough, competitive market. Sensor Tower had previously raised $45m in 2020, data.ai had raised approximately $157m in the years prior to its sale, according to Tracxn, while the two have also made other acquisitions in the past, including for Pathmatics and Libring.

Their merger brings together significant investments in market intelligence, a substantial team size, and feature rich platforms.

“Their price war has ended … they went down a lot during the last five years because of the price war.”

Max Samorukov

Samorukov admits “it’s probably not enough to compete with them” when it comes to fighting for first place. For its current pipeline, he says the $3m funding is enough for the next couple of years, “and then it depends on our ability to grow in scale”. At that point, the company may seek further investment.

He also explains that Sensor Tower’s big deal may have benefits for other players in the space.

“Their price war has ended … they went down a lot during the last five years because of the price war,” says Samorukov.

“Many other companies in the market are now looking for an alternative and we are here for it. So we are actually in a good position thanks to the deal.”

Samorukov says AppMagic aims to effectively be that alternative, and claims no other platform positions itself as a substitute to Sensor Tower to cover a range of data points, instead focusing specifically on areas such as ad intelligence and ASO.

“We are the only platform that actually has really everything, starting from ad intelligence down to downloads estimates and monetisation intelligence,” he states.

Future of market intelligence

One of the key challenges faced by market intelligence platforms is how they can maintain data accuracy amid shifts in ware publishers generate their revenue.

Platforms like AppMagic provide estimates for apps and games on the App Store and Google Play, with no visibility on third-party Android stores, such as the highly lucrative marketplaces in China.

Meanwhile, a move to web shops, third-party payments opening up, more third-party marketplaces popping up in the West, and a shift to cross-platform all create holes in data gathering. So how will companies like AppMagic take on this challenge?

“There are platforms in the market which cover just PC and console stores,” says Samorukov.

“So there are technical ways to get this data, and there are ways to get the data for web shops. The accuracy is going to be lower compared to mobile app intelligence because we have top charts and we know who is above every other competitor.

“So the accuracy is going to be worse. But nevertheless, it’s very important to understand the performance of IPs across platforms, and definitely it’s in our backlog.

“It’s not only this, but it’s PC, console, web shop and also ad revenue. It’s a very important thing, a very demanded feature and we are right now working on that, and I hope we will release it this year.”

For more insights on the market intelligence landscape, you can read our interview with Sensor Tower COO Tom Cui here.

AppMagic Secures $3M Funding with Key Support from GEM Capital and Vibranium Venture Capital

Menlo Park, USA—July 23, 2024Vibranium.VC proudly announces its participation in AppMagic’s $3 million Series A funding round, contributing $500,000 to support the company’s ambitious growth plans. This strategic move comes amidst Sensor Tower’s recent acquisition of Data.ai, marking a pivotal moment for AppMagic’s expansion.

AppMagic, a US-based service for mobile app market intelligence designed for quick and powerful market research, plans to allocate this funding to research and development to introduce new features and establish dedicated sales teams for the US, China, Korea, and  Japan, recognizing the specific sales approaches required in these markets. GEM Capital acted as the lead investor in the round with a $2.5 million investment, while Vibranium. VC’s strategic contribution underscores its commitment to supporting the growth of early-stage SaaS B2B companies. 

For Vibranium.VC, AppMagic became another portfolio company to secure the highest investment of $500,000.

Zamir Shukho, Vibranium.VC Founder and GP, stated: “Our fund decided to invest because we saw AppMagic’s strong expertise in the gaming app market. Their tool offers a wide range of filters and can gather live data from many gaming apps. Even with a few big competitors, we were impressed by the team’s clear strategy for positioning and engaging their target audience.”

This investment reflects Vibranium.VC’s confidence in AppMagic’s vision and its potential for significant impact across global markets.

AppMagic

Founded in 2016 by Max Samorukov, AppMagic quickly gained traction in the market analytics space, driven by Samorukov’s experience as CPO at mobile publisher Crazy Panda and a vision for more accessible and powerful analytics tools. Seed funding of $200k was raised from performance marketing firm RoasUp.

AppMagic stands out with its suite of advanced tools, including the ‘Success Meter’ which highlights market segments that are favorable for the emergence of hit titles, and the ‘Live-Ops’ analysis tool, which provides insights into how top-performing games are operated to best retain and monetize their audience.

With a diverse client base comprising over 250 global companies, including tech giants such as Google, AppMagic has consistently demonstrated strong annual growth rates. This underscores its reputation for delivering reliable and actionable insights that drive business decisions.

“AppMagic remains committed to developing a user-friendly, full-spectrum toolset for mobile app market research,” said Max Samorukov, CEO of AppMagic. “We aim to establish regional sales teams to improve our global presence. We also continue to support smaller companies and developer communities with very flexible pricing and rich functionality accessible for free.”

With the merger of Sensor Tower and Data.ai, many companies that preferred Data.ai are now seeking alternatives due to dissatisfaction with Sensor Tower’s interface. AppMagic offers a strong alternative, though it is currently under-recognized. This investment will help raise AppMagic’s profile as a viable and superior option in the analytics space. AppMagic is aiming to emerge as a leading choice for gaming companies, publishers, investors, and other stakeholders seeking affordable, comprehensive and intuitive analytics solutions.

Is the Due Diligence Process Broken?

VC firms receive more than 1,000 proposals for investments each year, and only a few of them will actually make it to an investment. We often talk about due diligence being the crucial part of the process, where deeper investigation into the startup occurs, and check every single detail to make sure it’s worth the investment. Of course, it takes time, sometimes months or even longer for a startup. Can part of this process be faster, simplified, or operationally automated? Let’s discuss that.

{other-hacks}

#1

Each fund conducts due diligence differently, meaning there’s no unified standard or even close to it. There’s a lack of clarity in founders’ minds on what exactly will be examined by VCs and at what stage of the dialogue, especially when we’re discussing early-stage startups. On the other hand, VCs look at different things: metrics to consider, how to evaluate teams, criteria, and scoring models are a black box. There’s a shortage of widespread methodologies, or it’s all treated as a ‘trade secret’ in other areas of business where certain standardizations exist.

You can evaluate the quality of a car, a product on the shelf, or medicines, as there are clinical trials and regulatory bodies like the FDA that provide approvals. But how do you evaluate a startup, since there isn’t a clear and open approach, especially when it comes to early-stage companies.

#2

This leads to the second problem, which is that startups are not ready to engage with investors after their initial pitch deck got a green light, to the next step. Simply because nothing in the process is clear except for how to present your 3-minute pitch. At least this part is somewhat standardized. There are many examples of pitches that successful startups have made, and we can learn from. But we all know that a pitch is just the first step in a long and time-consuming fundraising effort.

So going behind the closed doors into investor meetings, a lot of founders find themselves in a situation where they don’t have answers for questions coming their way, their data rooms are far from being complete, each VC tends to have some internal forms and sometimes bias, and things get into complications, larger than founders have time and resources to deal with.

A typical VC will ask over 100 questions during interviews and have several additional information and reference requests before making a final decision.

And because each VC firm tends to have its own approach, founders end up spending way more time adjusting and preparing for due diligence than they should, causing them to prolong the fundraising process and divert their focus from running a business or building a product.

#3

The third point to note is bias. When there’s no standard and no clear, understandable methodologies for evaluating startups, VCs come up with different questions for different founders, depending on their education, experience, gender, background, and so on.

All of this is based on the unique experience and vision of General Partners. If we try to do this now, for example, in the HR market, companies that don’t approach the hiring process systematically or structurally will face significant challenges. Before technology helped solve these issues, hiring was messy, and every company would build its own process, set of criteria, and scoring systems for candidates. Now, instead of manually scrolling through thousands of resumes, HR managers use technology to filter and sort all candidates, allowing for a better match and less time wasted from both sides. We’re not claiming this process is perfect; it has room for improvement, but it feels like early-stage startup due diligence is still sort of a wild west.

Taking best practices and making things more transparent for founders would help create a more efficient and time-effective process for all.

Should some parts of the due diligence process be automated to simplify and expedite the process? This question we recently asked among our LinkedIn community. Check the answers yourself:)

Yes, due diligence should and actually can be partially automated through the use of AI technology and data analysis tools. While some aspects of due diligence, such as assessing the team and evaluating the future opportunity for massive impact, may require human judgment and interaction, other tasks like data scraping, market analysis, benchmarking, competitor landscape, financial forecasting, etc., can be streamlined and accelerated with automation. Additionally, machine learning algorithms can help identify patterns and trends within large datasets, assisting in risk assessment and decision-making.

It seems like VCs invest in innovations but don’t use those tools enough in their own daily practice.

We believe that automation and AI can speed up certain aspects of due diligence, creating much deeper, data-driven decisions, saving time and energy from founders and VC teams to focus on what’s important — the human aspect of things. So, we will be seeing the VC landscape changing and processes becoming more tech-intensive and structured than they are right

#8 questions with Vibranium.VC Founder and GP Zamir Shukho

Let’s talk about inspiration, leadership, luck, and hard work. These are basic elements of every entrepreneur. And we know what we are talking about. We appreciate that our fund has two sides — venture and entrepreneurial, which help us build strong communication not only with our portfolio companies but also with other startups in the Silicon Valley innovation ecosystem.

{other-hacks}

We decided to sit down with Zamir Shukho, Vibranium.VC Founder and GP, and talk about his professional background and entrepreneurial journey before establishing Vibranium.VC.

#1. Could you share more about your journey as a serial entrepreneur and how it has influenced your approach to venture capital and investments at Vibranium.VC?

Being an entrepreneur is a very challenging task. On one hand, you have the freedom to work for yourself, but on the other hand, you work all the time, and your work-life balance suffers because when it’s your business, you’re always in the state of being the CEO 24/7. So, I had to learn along the way how to balance things out and make sure I develop myself as a professional not only as a CEO or business owner. This balanced approach helped me to identify operational issues in early-stage startups. Having the experience of building companies myself, I can really relate to what founders are going through, especially when they’re looking for product-market fit.

Being this kind of friendly VC sets the stage for a successful collaboration with founders, especially when they have a choice in selecting an investor for their cap table.

#2. What inspired you to establish Vibranium.VC, and what specific areas or industries are you passionate about when it comes to investing in startups?

For many years, I’ve built accelerators, worked with early-stage companies and large enterprises and their potential customers. I’ve witnessed their journey of product development, piloting those products, and helping them scale within these big companies. I soon realized that I wanted to do more because I was engaged and surrounded by so many talented people. Building a venture fund was the next gradual step, providing additional resources and funding to support startups growth. While the short-term strategy involved creating accelerators for large customers and working with them, the long-term strategy was to invest in potential champions and thrive together with them.

#3. What are the key areas or industries that Vibranium.VC is currently focused on for investment, and how do you see this evolving in the future?

We invest in early-stage SaaS companies, focusing on four key verticals. Firstly, productivity software, whether it’s designed for enterprise-grade solutions or SMBs, anything that can help businesses become more efficient, reduce costs, and better engage with their customers through tools like sales and marketing. The second significant vertical is fintech, where there’s a growing need for more secure, efficient, and quick solutions in the financial sector. The growth potential there is remarkable. The third major area is media and entertainment, particularly in content creation. This is especially true with the advent of new generative AI technologies that are fundamentally changing the way things are created. We find these three areas to be particularly interesting, and our focus is on investing in software companies within these fields.

#4. What specific qualities and skills do you look for in candidates who are applying for roles at Vibranium.VC?

When it comes to the qualities and skills that we seek in describing our current team, I can say that, first of all, devotion is key. People and their desire to help and support startups are vital. This job is not just about finding the right companies and investing money into them; it’s a long-term journey that we will undertake together with our portfolio companies. We want to ensure that the values we share and the vision for the future are also embraced by the startups we work with. So, when it comes to the team, we are looking for individuals with knowledge and experience in working with early-stage companies. Simultaneously, we seek those with a desire to support these companies beyond just the investment stage and work with them on a long-term basis.

#5. With over 1,250 startups having participated in various programs under your leadership, what key lessons or insights have you gained about the startup ecosystem, and how have they shaped your investment strategy?

Working with numerous startups, I’ve observed a common misconception that the notion of 97% of startups failing is not entirely accurate. In our accelerators, we’ve successfully aided founders in pivoting and discovering better models than they initially envisioned. This has resulted in a 60–70% survival rate among these companies, with around 30% of them securing funding immediately after the accelerator.

We’ve come to realize that it’s entirely possible to alter this dynamic by guiding founders to employ proper methodologies such as customer development, Lean Startup principles, and other essential tools.

This proactive approach prevents the unnecessary depletion of resources and enables founders to identify the genuine needs in the market or the right pain points of the customer, facilitating the creation of a product that aligns with those needs.

Through structured programs with methodologies, we’ve witnessed a significant increase in the success rate of these companies. This involves helping founders better engage with their customer base and the market to discover the elusive product-market fit. This learning has substantially contributed to a more successful startup ecosystem.

Transitioning to our investment strategy, it has empowered us to develop a process within our fund. This process enables us to identify potential risks comprehensively, assessing whether founders possess the necessary skill sets and understand how to achieve product-market fit and effectively run their business, beyond merely building the product.

#6. Could you share any specific success stories or standout achievements of startups that Vibranium.VC has supported?

I think it might be a bit premature to make any “loud” statements since we only began investing in the summer of 2022. However, what I can already note is that two of our portfolio companies that received investment last year are now progressing towards their pre-series A and series A rounds.

Despite the economic downturn, most of our portfolio companies continue to grow and demonstrate positive results.

We believe that a some of them definitely will become champions in the future.

As we move forward, we’re starting to witness interesting deals entering the pipeline, and we will announce some investments in the nearest future. We like to talk about our achievements when they really happen, so I’d suggest giving it a bit more time (smiles).

#7. What do you believe sets Vibranium.VC apart from other venture capital firms, and what unique value do you and your team bring to the startups you support?

I believe what sets us apart is, first of all, that we are still entrepreneurs. I’ve had businesses before, so when we communicate with founders, we speak the same language. We understand their hardships and what they’re going through. Our job is not only to invest but also to help them become more investable. Throughout our due diligence process, we assist and consult with them. We explain things and provide honest feedback about what they need to fix, add, or change for investors or VCs to be interested in supporting them with their money.

When it comes to the first stage of the process and going forward, we have this approach where we are a friendly investor always by your side.

We won’t impose our opinion or push our agenda inside the company; instead, we’ll be there when founders need us. If they need our mentorship, advice, or access to our network, we’ll be available. Whenever we see an opportunity for one or a few of our portfolio companies, we’ll proactively send these opportunities their way. This could include other customers, participation in events, free perks, or pitch competitions. We also offer perks from our partners or introduce them to solid investors that we believe could benefit their current fundraising. We actively help by sending contacts and opportunities their way.

Vibranium.VC joined National Venture Capital Association (NVCA) in October 2023, this will give us an opportunity together with other VCs shape industry-influencing policies and regulations, fostering a more favorable environment for venture capital investment and entrepreneurship.

#8. How do you envision the future of Vibranium.VC in terms of growth and the impact it can make on the startup landscape, both locally and globally?

So, we definitely believe in the long term when it comes to venture strategy and our actions. We’ve been in this business for many years, and we want to keep growing as a fund and as a team. We aim to engage with more partners, build programs like SoftLanding program, and help more founders relocate their companies to the United States, specifically to Silicon Valley, to raise money and build global unicorns.

I think our main role here is to be the right cheerleader for startups; they are the main actors on the scene. We see ourselves as coaches, here to support and help them. By having more resources and growing our second fund soon, fundraising, and building stronger teams and networks, we believe we can provide the right support for our champions.

The goal is to find more common ground, all working for the benefit of the companies, which ultimately benefits customers, the general public, and people globally.

Another personal goal of mine is to bring closer together the positions of VCs and startups. I aim to create a better, smoother dialogue between these two groups, helping them engage better and building bridges between them.